Five reasons why we should develop your next strategic brand name: Developing new brand names is our business. Our only business. Since 1982 we have created over 2,000 new brands. That's experience you can count on. Most of our programs are completed within eight weeks and conclude with a presentation of each registrable candidate's marketing, linguistic and legal profiles. Targeted creativity. We develop solutions based on the conversation that you want to have with your customers and partners. We work with you to create those conversations and to develop a link between them and the brand name, positioning and marketing communication programs. These targets are shaped by us and approved by you through personal interviews. Our small two- person creative team approach is unique in the industry. Instant communication. Our recommendations are selected based on their ability to instantly deliver a story, a promise or an idea. Ultimately, a brand name must speak for itself. Natural linguistics. The former chair of Stanford University's Department of Linguistics directs our brand language team in Sausalito and our network of linguists around the world. We create names that reflect natural language patterns, never awkward hybrids. Our linguistic profiles help us to better understand the unique strengths of specific candidates and to project their performance in the marketplace. No excuses. The thousands of names already registered in your category make the odds of success slim. There will be plenty of reasons why you should settle for less, but they won't come from us.