In 1969 while speaking at a small scientific conference, Sir Roger Penrose, a Cambridge physicist announced his discovery of what he called a "gravitationally totally collapsed object." The world yawned. Months later, he changed his description to a "Black Hole" and the news of his discovery raced around the world. Today, the term Black Hole is a part of the world's working vocabulary. What is the difference between a "gravitationally totally collapsed object" and a "Black Hole?" To us, everything. We can't understand, nor do we care about a collapsed object. But a Black Hole is something very different. It is provocative, intriguing, exciting, and conceptual. Most important, it is believable. If someone tells you that a name really doesn't matter, tell them about a Black Hole. Tell them that a name does matter.