There are 3 billion people in Asia. Half of them are under 35. Consider it a strategic opportunity. Fortunately, we have been working in Asia since we started Lexicon. Singapore, Kuala Lumpur, Bangkok, Tokyo, and Taipei are familiar places to us. We have created new brands for Asian companies and new brands for American and European companies selling in Asia. In 1995 we launched our "Asian Initiative" to better understand the brands, language and cultures of the region. In 1996 we published our first analysis, "The Languages of Asia," for our clients. Our second analysis was completed in 2000 as a joint project with one of our clients. Within Asia our clients include 3Com, Apple Computer, Citizen, Eli Lilly & Company, Fujitsu, Hakuhodo Advertising, Intel, Komatsu, Siemens, Sony and Subaru.