Ngu is a Proto-Indo-European word which means cow. We suspect that the word, which is pronounced naa'guu', has not been uttered for at least 3,500 years. But it is still important to us. Proto-Indo-European is an ancient language. At one time it was spoken by the peoples of Europe, Iran, and India. As the linguistic ancestor of half this planet's population, Proto-Indo-European is taken seriously at Lexicon because it helps us better understand the principles of language and speech that affect the success of trademarks. We use these principles as springboards to create coined, constructed and compressed trademarks. Proto-Indo-European is a part of the language discipline that we use to create new brands with rhythm, power and clarity. Names that you won't have to explain to your customer or your general manager.