We combine three powerful techniques to create names: Team Creativity Small creative teams significantly outperform larger groups. In our process, two-person teams are charged with developing solutions based on the communication goals for your project. Structural Linguistics Our linguists harness 20 years of R&D investment to identify morphemes (small, meaningful word forms), sounds and metaphors for use by our creative teams. Computer-Aided Development Our computer programs can be an effective supplement to individual and team creativity. When we initiate a new assignment, online dictionaries and proprietary databases identify linguistic and creative building blocks for individuals to use. Additional computer programs help us to combine word parts into new solutions. And finally, candidates are evaluated with software tools to identify linguistic strengths like structure, stress and rhythm.