Lexicon® Branding creates both product names and corporate names. We also work with our clients to create brand strategies and brand architectures to support both business and branding goals.
All of our programs are supported by consumer insights, linguistic and cultural assessments and a rigorous approach to trademark clearance and protection.
Our success is driven by our ability to combine creative teams with structural linguistics which helps our clients create new brands and valuable intellectual property. Our consumer research programs go far beyond traditional fit to concept and popularity measures to help our clients understand and apply the unique qualities of a name.
Since truly effective naming programs begin with an understanding of the branding challenge, every Lexicon engagement starts with a conversation about your business goals.
Your next brand name should be one of your most effective marketing tools and, ultimately, one of your company's most valuable intellectual properties. We invite you to review our success stories on the following pages and then contact us for a confidential conversation. Learn More »
- Hewlett-Packard and Lexicon partner to develop SkyRoom visual collaboration and conferencing solution
- Lexicon and Colgate develop Wisp mini-toothbrush
- Toyota and Lexicon create the new Venza crossover sedan
- Lexicon partners with Microsoft to create Windows Azure, a cloud services operating system
- Coca-Cola and Lexicon create Truvia, a new stevia based sweetener
- BET Networks (Viacom) announces the launch of new entertainment and music channel, Centric
- AFAR travel magazine launches promotional web site
- NBC interviews Lexicon
- Learn about GlobalTalk® services, Lexicon Branding's proprietary global language & cultural evaluation.
- Why choose Lexicon Branding?
